What is the digital badge association?
The Digital Badge Association is an independent organization whose mission is to ensure that people receive recognition of their knowledge and skills.
FOR INSTITUTIONS
To bring education to the next level by focusing on granular programs and catering to the fast-changing demand for learning.
FOR COMPANIES
To offer certified courses and training that will be officially recognized outside the organization.
FOR INDIVIDUALS
To receive credit for the effort, time, and money an individual puts into continuously improving their skills and acquiring new competencies.
DIGITAL BADGES SATISFY A NEW DEMAND IN EDUCATION
The global digital badges market value was $83.3 million USD in 2018. It is projected to reach $205.6 million USD by 2023, growing at a CAGR of 19.8% from 2018 to 2023.
Digital badges are becoming the preferred way to recognize learning. Modern students prefer to get a variety of credentials, showing multiple skills and abilities, rather than one degree.
Source: PR Newswire, 2018
WORLD-CLASS ORGANIZATIONS USE DIGITAL BADGES
Recognized colleges and universities, online platforms such as edX and Khan Academy, large companies such as Microsoft and IBM, and smaller associations such as NRPA all use digital badges on their platforms.
BENEFITS OF DIGITAL BADGES
A digital badge is not simply an image file anyone can create. While their designs are flexible and fully customizable, it’s the data embedded in the file as meta tags that makes each badge unique and nontransferable. Badges can be used for any of the following objectives:
Generate an endless flow of traffic & free leads
When your students earn a digital badge and they share it on the internet it’s FREE viral advertising. They are generating social media impressions for your brand.
Collect data and gain customer insights
When you have a digital badge system implemented, you can collect data and insights about how and where they are used, valued, and consumed.
Motivate student participation and engagement
People love rewards. They want to feel special and recognized. If you can do that for them, their self-confidence will
increase.
Certify accomplishments
Use digital badges to recognize student achievement. They are sharable, verifiable & trackable. They validate specific skills, knowledge, talent and accomplishments students have earned.
Give your students better ROI
When a student gets a digital badge from your online course, they immediately have a better return on their investment because now they have something to show others as proof of their skill level!
Increase customer loyalty and progression
Digital Badges are a fantastic way to reward your most loyal customers. It will incentivize others to follow suit, and you’ll see increased interaction and revenue.
Technology and Digital Education Currency™ - Crack the Foundation of Traditional Education
In this whitepaper, you’ll learn:
- Breakthrough concepts: Digital Education Currency™ (DEC)
and Return on Education™ (ROE)
- How Digital Badges are revolutionizing the education landscape
and why you should take this step
- The keys to creating incentives for learners to invest in your
courses so that they can receive a return on their investment